A 360 virtual tour is an interactive digital experience that allows viewers to explore a real-world location remotely using immersive 360-degree panoramic photography. Unlike traditional video tours, a 360 virtual tour lets users control their view, look in any direction, and move between different areas of a space.
These interactive tours can also include multimedia elements such as video, sound, narration, text, floor plans, and clickable hotspots that highlight important features throughout the environment.
Because they allow visitors to experience a location online in a highly engaging and realistic way, 360 virtual tours have become a powerful marketing and sales tool for commercial and industrial businesses, healthcare facilities, educational institutions, event venues, real estate developments, sports and entertainment venues, hotels, resorts, and many other industries.